Congratulations to winners of first ever Cinema Ad SMS Contest on QCN
Billa 2 stars Parvathy Omanakuttan and Sudhanshu Pandey draw five lucky winners of 5.1 channel home theatre systems
Qube Cinema Network announced the winners of the first ever cinema ad SMS contest on QCN in Tamil Nadu. More than 18000 correct entries were received and five lucky winners drawn to receive 5.1 channel home theatre systems from none other than the stars of Billa 2 – Parvathy Omanakuttan and Sudhanshu Pandey.
The contest showcased the power of the cinema theatre as an advertising medium. Long neglected, with digitisation, the cinema theatres have now become a remotely addressable and accountable medium whose impact on the consumer has been proven to be over 8 times that of TV through international research.
“SMS contests apart, the consumer engagement opportunities for advertisers abound in a cinema theatre environment and, with power of a network that rivals TV and is possibly the second best in terms of effective reach in TN, the Qube Cinema Network has ushered in the resurgence of cinema as a powerful adjunct channel medium, as it always used to be in the times before TV,” said Mr. M.S. Rajagopalan, President QCN.
“With the popularity that has been brought back to the cinema theatre as an advertising medium by Qube Cinema Network, we expect in time for this advertising opportunity from a network perspective to become a stable and predictable revenue earner for the theatres, alleviating the somewhat risk based revenue opportunity of the movie screening itself,” said Mr. Arvind Ranganathan, CEO Real Image, the company behind the Qube Cinema Network across India.